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We’re proactive. We’re creative. And we’re the best at what we do.

We're PACIFIC

We bring a fresh perspective to sophisticated data platforms and creative solutions.

/ OUR MISSION

We deliver the top solutions for your bottom line.

PACIFIC blends the DNA of a performance-based agency with a creative soul. Sure, we appreciate budgets and KPIs, but we also know that you need to stand out in the crowd. We bring together a diverse and dynamic set of experts to help you successfully navigate the digital and real worlds—so your customers find you at just the right moment.

Curiosity is the fuel that drives discovery and innovation. Without it nothing happens. But when harnessed, curiosity changes the world.

NORMAN BRAUNS, CEO

/ OUR PHILOSOPHY

We’re driving a new era of discovery.

Our insights, tools, and integrated portfolio help accelerate your brand’s discovery in an increasingly busy world. Simply put, we create work that gets noticed.

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/ OUR WORK

Let us show you what we can do.

From increasing transactions to repositioning brands, we deliver impactful solutions that solve even the most difficult problems.

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/ Our Team

/ CEO

Norman Brauns

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Norman Brauns

/ CEO

Norman Brauns

Curiosity is the fuel that drives discovery and innovation. Without it nothing happens. But when harnessed, curiosity changes the world...

Big ideas are the stuff success is made of, and our CEO Norman fearlessly leads the strategic vision of PACIFIC. He has over 10 years of experience in search marketing, and anyone who has ever crossed paths with him will tell you this guy knows his stuff.

Thanks to a passion for keywords and a Type-A personality, Norman has been the driving force behind hundreds of successful campaign implementations throughout his career. When he founded PACIFIC, he knew he wanted to kick up some dust in the industry, and has grown a handful of beta customers into a robust roster of top-tier brands across the globe.

Prior to PACIFIC, Norman held various search marketing and development positions at Websense, Cenzic, and SEO Inc. Most recently, he served as GM for the digital advertising firm STEAK in Los Angeles. And even though he claims to be a shy violet, he is a frequent speaker and panelist at various industry events.

When Norman is not busy making things work at work, he spends his free time pretending to train for an IRONMAN triathlon; he also loves to snowboard and bake. To his employees, he is known for leading by example, as well as making really long speeches and placing an embargo on Cheez-Its. PS: Norman wants you to know he hates titles, and was forced to write this bio.

/ Managing Director

Rob Zuurbier

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/ Managing Director

Rob Zuurbier

Don't talk to me about your detergent, tell me about my laundry!

Rob Zuurbier arrives at Pacific with over 20 years of experience at leading businesses in agnostic, insight-driven marketing. A true global professional, Rob hails from the Netherlands but has spent much of his career between London, New York, and Tokyo, as well as across his native Europe.

From Canon to Chevron, Rob has handled marketing and communications for some of the world’s most recognizable companies, helping to usher them into the digital age through a combination of marketing wizardry, industry intelligence, and razor-sharp insights.

With a proven track record of using data in creative and effective ways, Rob marries these passions to a natural enjoyment of client relations, all of which ensure him unique admiration within our industry.

Rob cares about results: Results for our clients and for our work. His dedication to these goals has ensured his ongoing success, particularly when it comes to content development and performance marketing. He has molded and mentored both internal and client teams in these areas, with a consistent drive to achieve results beyond expectation.

Outside of the office, Rob is a keen motorcyclist, a music aficionado, and loves nothing more than spending time rocking out with his young son, Fip.

/ CFO

Steve Lagotta

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Steve Lagotta

/ CFO

Steve Lagotta

When your competitor's making mistakes, don't interrupt them.

Steve Lagotta is PACIFIC’s CFO. But this isn’t the first senior-level position he’s held at a tech company. He joins PACIFIC from Equity Management Inc.—a worldwide leader of corporate trademark licensing—where he was their CFO. Coming with him is a wealth of extensive experience in software, marketing agency solutions, and technology industries. When you consider he’s worked at giants like BeyondTrust, Covario, Time Warner Cable, Newgen Results Corporation, Thompson-Rose Consulting, Radyne ComStream, and General Dynamics, his knowledge of all things tech and finance comes as no surprise.

Steve is a results-focused, accomplished leader with a successful history of building and managing the financial infrastructure needed to take small- to mid-sized companies to the next level. In addition to his experience with finance, strategic planning, and operations, Steve has led many successful mergers and acquisitions—including the acquisition and integration of Adelphia Communications with Time Warner Cable. He is a hands-on accounting officer with project management, business improvement, and team leadership skills that serve him well at companies from small startups to Fortune 500 leaders.

When he’s not crunching numbers to take PACIFIC to new heights, Steve is a part-time soccer hooligan, with all of his sons having been recruited by Division-1 schools for their prowess on the pitch. In between days in the office and nights cheering on his kids, he’s probably at the beach perfecting his all-world skills at various water sports.

/ VP of Product Development

Pat Hall

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Pat Hall

/ VP of Product Development

Pat Hall

Helping PACIFIC scale to lead the charge in the digital marketing space with our own proprietary tools.

Patrick Hall is Vice President of Product Development at PACIFIC. Patrick is responsible for understanding the company’s technology needs and leading the development of proprietary tools to support PACIFIC’s services. He earned a bachelor’s degree in business from San Diego State University.

With a wealth of technology experience, Patrick understands the needs of digital marketers today and the tools they require to benefit clients and the company as a whole. Prior to joining PACIFIC, he was the Director of Engineering at Pathway Genomics. Previously, he also held leadership positions at Leadfusion and Covario. He currently resides in Carmel Valley with his wife.

/ Chief Growth Officer

Shawn Massie

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/ Chief Growth Officer

Shawn Massie

If you can’t explain it simply, you don’t understand it well enough.

As PACIFIC’s Chief Growth Officer, Shawn is always thinking about the best way to solve a problem. With over 15 years of experience in search marketing and a passion for analytics, he likes to start any task by forming a holistic picture of the situation before getting into the nuts and bolts. This leads to a deeper understanding of the client’s business and can usually be applied somewhere else!

Before joining the PACIFIC team, Shawn earned his degree in Business Management at Arizona State University and specialized in International Business. This focus on global marketing took him all over the world for work and opened the door to SEO for some big brands. Some of his favorite past work was with Ray-Ban, Mitsubishi, Hilton, Marriott, and Visit Singapore (especially the last one because he got the royal treatment while in Singapore).

Shawn eventually found a home in San Diego where he started taking his side hobbies seriously and built up two small brands focused on affiliate marketing. Both websites were the perfect lab for all of the SEO ideas he wanted to test on his clients, and once they were proven to work he would pitch them. True story: this once led to Ray-Ban’s Aviator sunglasses becoming their best-selling item online.

When Shawn isn’t in the office, he spends most of his time with his family and friends outdoors either on the golf course, on a trail, or on a brewery crawl.

/ Awards

/ We Partner With

“PACIFIC developed a truly creative optimization strategy for us that seamlessly combined elements of search, content marketing, and social campaigns. Instead of simply factoring in keywords, they relied heavily on outreach and content creation to bolster search traffic.”

- Tevin Anderson, Director of SEO

“For CarRentals, PACIFIC crafted an exceptional editorial strategy that boosted attention, traffic, and value to our blog and social pages. Their efforts combined highly researched content, innovative outreach tactics and new creative elements. This strategy resulted in new eyes on our pages and increased brand awareness in the industry.”

- Janina Guthke, SEO Content Manager

Working with the PACIFIC team on the TRIP project was a terrific experience. The project exceeded my goals and hopes for the campaign upon launch, and they were highly responsive in working on creative tweaks to help with user flow through the game to the key content pages.

- Karen DeJarnette, SEO Manager

“Thanks to PACIFIC’s expertise and this partnership, our paid search campaign works hard for us, and ultimately, the people we serve.”

- Melanie Mendrys, Director of Brand & Marketing

“PACIFIC has been an integral part of our digital growth strategy at The Maids. They’ve raised the bar on what I expect to see from a digital agency, and they are relentlessly finding ways to improve our online footprint and competitive advantage.”

- Amy Olson, VP of Marketing